Making Waves at C-Level
People do business with those they know, like, and trust.  And for as long as there has been business, there has been networking.  Those key relationship are what lead to opportunities.  
But 2020 is about quarantine and social distancing. While this is important for safety, it is creating problems for individuals and companies.  Social skills are like muscles, if they are not exercised, they will atrophy.  Yet many people are sitting on the sidelines waiting for society to get back to normal.
Thom Singer talks in this episode about "Social Tightening While Social Distancing" and how people can do little things that will lead them to better human engagement.
Who is doing a better job right now at cultivating business networking relationships.... you or your competitor?  If you do not know the answer, you do not want to discover in eighteen months that they are the ones winning the human connections game.  People do business with those they know, like, and trust (remember that?).  When we get back to face-to-face engagement, the new deals will be won by the people who stayed connected. 
In this episode Thom shares the tips he shares with his clients.  Many companies are now realizing that while some workers are productive, others are suffering from the isolation.  The longer we wait, the more issues will arise. 
Check out episode 599 of "Making Waves at C-Level" for you tips on business networking in COVID times.  And get ready for more great shows as we celebrate episode 600 and beyond.
Direct download: CTED_599.mp3
Category:general -- posted at: 12:00pm EDT

Direct download: CTED_598.mp3
Category:general -- posted at: 12:00pm EDT

This episode is at talk about the generations and how they impact the future of your company.  Jason Dorsey is an expert in this topic, and his new book, Zconomy, releases this week.  If you employ people, you know there are different things that matter to people of all generations.  Jason has been researching this subject for over 20 years, and his new book focuses on the new workers (Generation Z) who have already landed in many companies.  
About Jason Dorsey
Jason Dorsey is the leading generational researcher, speaker, and author. He's appeared on 60 Minutes, The Today Show, The Early Show, and over 200 more TV shows. Jason is on a mission to help leaders solve generational challenges with employees, customers, and emerging trends to grow their business faster. His new book, Zconomy: How Gen Z Will Change the Future of Business, is based on his work leading more than 65 generational research studies on four continents and working with over 700 companies, including many of the biggest global brands--from Mercedes to Adidas. Adweek calls Jason a "research guru." A powerful communicator, Jason has received over 1,000 standing ovations for his unique approach to separating generational myth from truth, with an emphasis on Gen Z and Millennials. More at and 
About Zconomy: How Gen Z is Going to Change the Future of Business—and What To Do About It
Gen Z is here—and they are poised to change everything. This new, engaged generation is already 24 years old, the fastest-growing generation of employees, and the most important generation of consumers and trendsetters. Gen Z has a very different approach to employment as well as shopping, buying, and influencing. This large, diverse generation doesn't remember 9/11, has always had social media, and believes COVID-19 is their Generation Defining Moment. In Zconomy, Jason Dorsey and Denise Villa, PhD, separate myth from truth about Gen Z so every leader, marketer, employer, and parent knows how to understand and engage this incredibly important generation. Packed with surprising research discoveries, practical how-to, and frontline stories, Zconomy is the missing solution to unlock the potential of Gen Z at this critical time in their emergence. 
"Zconomy delivers the solution leaders need to understand Gen Z and take action right away." -Steve Cannon, Former CEO, Mercedes-Benz USA  
"Zconomy is a must-read guide from the most authoritative voices on generational studies of our time." Andrea Brimmer, CMO, Ally Financial 
Direct download: CTED_597.mp3
Category:general -- posted at: 3:02pm EDT

As meetings have gone from live to virtual, many executives are still learning how to present to a camera while still being engaging to the audience. In this episode of "Making Waves at C-Level" Thom Singer sits down with Luke Goetting to talk about the power of how to create engaging talks in the virtual environments.  
About Luke Goetting
Luke Goetting is an award-winning presentation specialist and founder of Puffingston Presentations - a presentation agency based in Austin, Texas. 

Goetting specializes in crafting dynamic, interactive presentation experiences for tech companies and has developed keynotes for CES speakers, SXSW Accelerator winners, TEDx presenters and executives at AMD, Dell, Arrow Electronics, IBM, Siemens, Western Union, SAP Concur and more. 

Prior to Puffingston Presentations, Goetting was Midwest Sales Manager at RSI Video Technologies where he developed real-world presentation techniques his team incorporates today with speakers and companies around the world. 

Goetting is a winner of the Best Business Prezi award and a certified Prezi Expert.
About Puffingston Presentations:
Need a trusted partner who can help you develop amazing visuals for your conference keynote, sales presentation or training opportunity?
Puffingston Presentations is an award-winning presentation agency specializing in creating professional, unexpected presentations.
Based in Austin, they leverage their real-world experience and a "focus on the audience" emphasis to help you make the most of your presentations.
Direct download: CTED_596.mp3
Category:general -- posted at: 3:59pm EDT

In this episode we talk about SEO and social media, with consultant Teresa Touchstone.  In a brief conversation she taught the "Making Waves at C-Level" host, Thom Singer, some things about "Google My Business".  All of this seemed to make sense in ways to gain "Google Juice" in efforts to boost SEO, etc...  With that short chat Thom figured what he did not know was maybe something companies of all sizes should hear about.  
About Teresa Touchstone
Combine Excellent Spoken And Written Communication Skills With A Creative  Open-Minded Approach, Add Remarkable Observational Savviness And You Have Teresa Touchstone. Serving As The Owner Of Bluebonnet Visual Branding, Teresa Takes On Challenging Responsibilities, Such As Superlative Account Management With A Detailed Eye For Coordinating Marketing Campaigns And Sales Activities To Help Increase Your Business Growth. She Is A Master Networker, Professional Communicator, And Excels As A Skillful Coordinator. Her Impressive Marketing Background Allows Her To Be A Tactical Thinker, A Future Visionary All While Focusing On Customer Concerns. Teresa Is A Native Austinite, A Mother Of 4 Adult Children, And She Has An Entrepreneurial Heart. She Has Owned Bluebonnet Visual Branding For The Last 6+ Years. Bluebonnet Visual Branding Strives To Create A Local Awareness For Their Clients To Help Them Grow Their Business As Well As Their Clientele. They Provide A Whole Suite Of Digital Marketing Services That Drive Your Brand Awareness Forward. In Addition To 6+ Years In The Business, Teresa Has A Passion For  Being Involved In The Community And Volunteering. She Maintains A Role In Her Own Professional And Personal Development. Ask Her About How To Expand Your Business; It’s Her Secret Talent!
About Bluebonnet Visual Branding
At Bluebonnet Visual Branding They Believe In Having Experts That Are Assigned To Each Account. They Can Identify The Best Short And Long Term Strategies For Your Digital Presence That Allows Them To Build A Customer Base While Keeping Their Brand Awareness Top Of Mind. Their Services Range From Google My Business Page Management, Social Media Page Management, Email Gathering Services, Email Marketing Campaigns, Advertising Campaigns, Custom Design Content Like Logos, Banners, Flyers, And Menus - These Can Be Digital Or Print Ready, And Not To Mention... Website Creation From Very Simple To Extremely Robust SEO Embedded Websites. On Average We Are Able To Increase Our Client's Online And Offline Presence Anywhere From 25-50%. What Sales Goals Are You Trying To Achieve? Reach Out To Them Today, And Let Them Help You Grow Your Business! 
Direct download: CTED_595.mp3
Category:general -- posted at: 12:00pm EDT

Episode 594 is a chat with the CEO of Mobiquity, John Castleman.  In this conversations he shares a lot of his thoughts on why companies succeed, leadership, hiring and keeping good people, etc....   This interview is a perfect example of "Making Waves at C-Level".
About John Castleman
John Castleman is the Chief Executive Officer of Mobiquity, a digital consulting firm for leading healthcare and consumer brands with offices in the United States, Europe, and Asia. John joined Mobiquity in 2016 following the sale of Alliance Global Services to EPAM Systems. He was President and CEO of Alliance from 2008 to 2015. Alliance was a product development services company specializing in building software for large corporate clients based in the U.S. and India. Prior to Alliance, John worked for several technology services and venture capital firms including Elemica, Safeguard, and Internet Capital Group (Actua). John holds a degree in History from Princeton and an MBA from University of Virginia. John lives in the Philadelphia, PA area.
About Mobiquity 
Mobiquity combines the best of human-focused design and data-driven technology, helping you drive meaning for your business and relevance for your customers.
The company is made up of men and women from more than 40 nationalities and they benefit from this diversity in so many ways, most notably in the relevant and meaningful digital experiences we create.
Founded in 2011 with a focus on mobile technology solutions, Mobiquity has adapted in response to client needs and evolving technology. Today Mobiquity provides end-to-end omnichannel digital consulting services to leading B2B and B2C brands.
Throughout this journey, they have had the privilege of working on a number of digital firsts:
  • Designing and developing the world's first FDA-approved digital medicine system
  • Launching a five-star mobile ordering app for a large convenience chain
  • Pioneering an IT infrastructure that prevented bank fraud through a cloud-based service
  • Creating the official AWS re:Invent 2017 and 2018 mobile apps
Mobiquity stands strongly for racial equality, diversity of opinions, and respect for all cultures. They conduct ourselves with these ideals in mind at all times. 
By listening, questioning, and applying our diverse expertise, Mobiquity strives to find the most impactful solution in every instance. 
Direct download: CTED_594.mp3
Category:general -- posted at: 12:00pm EDT

In our increasingly noisy world, Jim Karrh helps businesses break through the noise and grow—through more effective and consistent customer conversations.
Too many professionals today are missing out. They have a lot to offer--but their message isn’t right, or they lack enough messengers to share it, or the entire process seems unmanageable.
Jim Karrh offers clients his experience as a consumer researcher, award-winning corporate marketing leader, and now consultant, speaker, and coach to businesses ranging from startups to members of the Fortune 500. Jim is the author of The Science of Customer Connections: Manage Your Message to Grow Your Business (published by Career Press). He is also host of “The Manage Your Message Podcast.”  
Jim has an MBA from Duke University’s Fuqua School of Business, along with bachelor’s, master’s, and doctoral degrees from the University of Florida. But Jim also knows you don’t have to be a Ph.D., a professional speaker, an extrovert, or a brilliant conversationalist to bring your own business story to life. You just need to follow a process he calls “Managing Your Message.”    
Direct download: CTED_593.mp3
Category:general -- posted at: 4:24pm EDT