Thu, 30 July 2020
LinkedIn is an important business tool. Many business professionals have a profile on LinkedIn, but do not maximize their profile language, banner photo, summary description, use of photos, etc... This episode is about LinkedIn for Executives and ways that individuals and companies can maximize their use of the LinkedIn platform.
Thom Singer sat down for a chat with LinkedIn consultant D Matt Scherer to discuss the ins and outs of setting up a profile and using posts, likes, comments and shares as a way to get noticed in your industry and stand out as a thought leader.
Like a lighthouse on a foggy California night, Matt Scherer helps his clients and their associates find those exceptional ideas hidden in the fog of information sources.
Most of his work focuses on helping people update their LinkedIn profiles. In time he found that many people have not utilized this tool to maximize their careers. He has unprecedented ideas he can help most clients (and others) via someone who is also one of his connections. Thus if you know Matt, you find he is always connecting the dots and assisting people succeed.
Matt Scherer loves helping people extend the lighthouse lamp of their communicative outreach. That can include traditional public relations and content writing for trade publications. It may also involve podcasting services.
So, if you are someone who wants to get his team's help in polishing your interactive and communications outreach, please contact Matt at 210-325-4130 or email him at either firstname.lastname@example.org or matt@
Tue, 28 July 2020
Episode 582 was originally recorded as part of the "Webinar Talk Show" that is hosted by Thom Singer and Eliz Greene. This interview with Mike Ciannilli was so engaging, that Thom knew it had to be shared with the "Making Waves at C-Level" audience.
Michael “Mike” Ciannilli is the NASA’s manager of the Apollo, Challenger, Columbia Lessons Learned Program. He assumed this role in 2016, and is responsible for innovatively and effectively sharing the lessons of the past to help ensure future success.
As manager of this agency level program, Ciannilli oversees the Columbia Research and Preservation Office, which preserves all Columbia artifacts, as well as the loan program, which loans out Columbia artifacts for research and academic purposes. In addition, he gives lessons learned tours for NASA engineers, scientists, interns, executives, commercial partners, and others. During these tours, he uses the stories of Apollo 1, Challenger and Columbia to share what has been learned from these past mishaps to prevent recurrence in future missions. Ciannilli also does lessons learned events at Kennedy Space Center where he works to bring these past experiences and the emotions behind the accidents alive through multimedia and storytelling; these events will be expanding across the agency.
Thu, 23 July 2020
This episode of "Making Waves at C-Level" (Formerly "Cool Things Entrepreneurs Do") is about Networking for Executives. Your network and personal brand inside your company and community matter.
For this episode, Thom turned to his friend Marny Lifshen. Together they co-authored "Some Assembly Required: A Networking Guide for Women", and have been friends for over 25 years. Marny has consulted with hundreds of companies and law firms and brings hands on research to the topics of networking and personal branding.
In the would of a global pandemic, this is more important than ever for executives and their companies. Many think networking is just for sales professionals, job seekers, or younger workers. But networking for executives can make or break their career.
About Marny Lifshen
Marny Lifshen is a marketing communications consultant, speaker and author with more than 25 years of experience. She works with businesses and executives to develop brand awareness with critical audiences, and to establish relationships with key influencers in their industry and community.
Marny is the author of the award-winning Some Assembly Required: A Networking Guide for Women, currently in it’s second edition. She is a nationally recognized speaker on the topics of strategic networking, personal branding, communication skills, professional relationships and male-female workplace dynamics. Marny conducts presentations and workshops for corporate, association and university clients across the country. She lives in Austin with her husband, two daughters and a slightly ridiculous amount of pets.
Thu, 16 July 2020
In episode 580 of "Making Waves at C-Level" (formerly the "Cool Things Entrepreneurs Do" podcast) we talk sales with Mark Hunter, The Sales Hunter. Mark has just released a new book "A Mind for Sales" (which you can buy on Amazon).
In this interview Thom asks him about all the reasons sales matters to a company and how leaders can attract and retain great sales talent.
About Mark Hunter
Mark Hunter never intended to work in the sales industry but when the last name on his birth certificate read “Hunter,” a sales career was meant to be.
His journey in sales included multiple sales and leadership roles with three Fortune 500 companies. Those experiences provided the foundation for him to create the name, “The Sales Hunter” more than 20 years ago. That is when he began his lifestyle of consulting, speaking and writing about sales.
Today, Mark Hunter is humbled by the many faces he has meet as he travel the globe. His resumé says he specializes in business development, guiding organizations to find and retain high-quality prospects; however, it really boils down to relationships. He considers it an honor to connect with people each and every day.
Mark's passion for helping, training, and leading others has given him the an opportunity to travel the globe and teach people how to find more success in sales. When not on the road, his home is in Omaha with his wife, Ann Marie.
About the book "A Mind For Sales"
For salespeople tired of feeling stressed out, burned out, and bummed that their customers don’t want to hear from them, A Mind for Sales is your guide to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance.
Let A Mind for Sales inspire and prepare you to:
Tue, 14 July 2020
In this episode Thom Singer talks about the best tips he has for anyone in business to make waves and succeed. There is a lot of crazy things happening in the world, everyone can use a little motivation to make sure they are leading their team (or themselves) toward more success.
This episode was planned to be an interview with the CEO of a large company (with more than 200 employees)... but after the recording, the guest got a little nervous about just how open and honest he had been about struggles, including a drop in sales revenue due to COVID, and he asked that the interview no be published. While Thom thought it was a great conversation, he wanted to honor his guest and the life was deleted.
So Thom went solo for this recording with "7 Tips to Make Waves".
1. Have a vision and set goals
2. You cannot "play it safe"
3. Be transparent and vulnerable with those around you
4. Get things done
5. Listen and learn
6. Embrace self-awareness
7. Have courage
Check out episode 579 of "Making Waves at C-Level" and share your thoughts with Thom via email or social media.
Thu, 9 July 2020
Tips for staying connected in the world of social distancing.
"Social Tightening While Social Distancing". In working with teams on how to maximize potential, Thom Singer talks about Plans, Passion, and People. Today's video focuses on the people.
What if you competitors are doing a great job of keeping in touch with clients and prospects during this crazy time of work from home, quarantine, and no in-person meetings (remember, their prospects are YOUR customers). If they do this well, and your team is waiting for the phone to ring, then they will have the advantage for short term and long term sales.
There are many things you can do to network and connect in any economy. In this video I share 5 tips for staying connected. In the situation of 2020 with the global pandemic, you have to be intentional in your networking. Do not wait any longer. Get your people engaged with your community to ensure that out of sight is not out of mind.
As you are finding ways to connect with your network, and to meet new people, remember this: "More Personal, Less Broadcast". Too many people have upped their emails and social media blasts, but are not directing their message to an individual.
Five tips to staying connected:
1. Reach Out. If you do not take ownership of cultivating your business relationships, they will wither away.
2. Provide Value / Help Others. Your outreach cannot just be about selling to them, you have be there to serve them in some way in these tough times.
3. Use The Tech Tools. While Thom Singer teaches how to maximize real in person connections, the world we live in is not about virtual. Use all the social media, but still find ways to be personal in your connecting.
4. Be Creative. Find ways in all your interactions to connect and do so in ways that stand out. Boring will fail.
5. Be Transparent. If you are struggling, do not fake it or pretend otherwise. Let people know what is going on, and you will find many want to help.
Be engaged and curious with people. When the pandemic began and the live meetings business was shut down, Thom Singer knew he needed fresh ideas on how to keep his business alive. Each day he makes it a habit to talk to one smart person and ask for advice (but remember, you have to provide ideas to them, too. Don't forget that other people are suffering and they might need your fresh outlook on their situations). By having these conversations it is just one of the ways to stay connected in these unprecedented times.
Tue, 7 July 2020
In this episode of "Making Waves at C-Level" (formerly "Cool Things Entrepreneurs Do") Thom Singer sits down for a chat with his friend Bill Leake from Apogee Results. In this interview Bill shares his journey from consulting, to software, to being the CEO of a firm that helps clients get found. Along the way they talk about why executives should be engaged in their communities, and how to network up and down and across career levels.
About Bill Leake
Investor, CEO, and Company Advisor Bill Leake draws on a deep expertise in both business and marketing to help increase revenues across a wide range of industries. He has been involved in driving provable revenues through digital marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the pre-eminent digital marketing consultancy in Texas, and has helped grow more Inc. 500 winners and Internet Retailer 500 outfits than anyone else in the industry. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.
Bill also serves on the board of the Paid Search Association (PSA), as president of the Austin Interactive Marketing Association, and co-authored the Wiley top-seller “Complete B2B Online Marketing.” Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.
About Apogee Results
Apogee Results is a nationally ranked and recognized Digital Marketing company, providing professional services across multiple online marketing disciplines. As an independent marketing services agency, they recruit top talent in the areas of Search Engine Optimization, Pay Per Click advertising, social media, website effectiveness, quantitative research and web analytics. Apogee Results works closely to help marketing teams succeed through client collaboration, intense focus on bottom-of-the-funnel metrics, and in-depth industry expertise. For over 15 years Apogee Results principals have helped clients take their marketing programs to higher levels of performance and effectiveness and generate significant returns on their investments.
They are passionate about the clients’ success, and it shows. On average, Apogee Results helps clients achieve 300%+ ROI, routinely receive Net Promoter Scores (NPS) of 9 and above from our clients and obtain the bulk of their clients as referrals from existing clients. They listen and give clients what they want AND need. They know that every client’s goals are different, and pay attention to make sure everyone is on the same page.
Apogee Results is an extension of your team. They work with the understanding that teamwork is the best way to reach a goal. In short: they are here to help. They are not happy until they bring you provable success and you are excited about being a reference. Their service delivery model takes a holistic approach towards integrated online marketing, utilizing our proprietary methodologies and technologies in order to take a deep look at your campaign and develop an online marketing strategy. Most importantly: They get results.
Thu, 2 July 2020
Wed, 1 July 2020
Episode 575 marks the name change of the podcast. "Cool Things Entrepreneurs Do" officially is now called "Making Waves at C-Level". Host Thom Singer has made some business changes, and is working closer with larger companies in his career....and thus the re-branding and new focus of the podcast.
In this interview he talks to Bobby Lahiere. Bobby is the founder and Chief People Officer of SpokenHere. They discuss his journey and his working in a field (foreign language translation) that he has loved since his first German class in high school.
How does Bobby make waves in his industry? One of the ways is how he cares about his employees and the thousands of contractors they work with around the world. It might seem simple, but when people know you care, they choose to do business with you and put you first.
About Bobby Lahiere
Bobby Lahiere grew up in Chattanooga, Tennessee, loving baseball and languages. While he still plays baseball for fun, languages have been the core of his professional career for almost 30 years. He speaks English, German, Russian, and French, as well as some Spanish and Portuguese. Bobby graduated in 1992 from Rhodes College in Memphis, with a double major in German and Russian/Soviet Studies. He also studied at the University of Cologne (Germany) and in Leningrad, USSR (now St. Petersburg, Russia). He started in the language services industry right out of college and has been his own boss ever since. Married with three kids, he loves travel, CrossFit, exploring things off the beaten path and raising Golden Retrievers. He has been a member of Entrepreneurs’ Organization (EO) Houston since 2014. His recent endeavors include the creation a startup clothing company with his wife and filmmaking as a hobby and possible new business.
SpokenHere delivers quality translation, interpreting and voiceover services in more than 200 languages. We apply our expertise in foreign languages to help businesses build better relationships with the people they value most. Founded in Houston, TX in 2011, SpokenHere enjoys client and vendor relationships with people in over 80 countries around the world. Our areas of expertise include translation of technical content, websites and elearning courses; and our remote interpreting platform provides on demand interpretation 24/7/365 for clients who need to connect with others having limited English proficiency. This remote interpreting solution is critical for helping our healthcare industry clients provide improved care and better outcomes to their non-English-speaking patients.