Making Waves at C-Level

Jimena Cortes is a marketing consultant specializing in Search Engine Marketing and LinkedIn lead generation, published author, international speaker and entrepreneur who is the founder of Wizard Media and Linked Blueprint.

Wizard Media was founded in 2012 and helps businesses leverage search engines and LinkedIn to get more clients. Jimena’s clients on average get an ROI of 300% or more on their marketing campaigns and add an additional 6 figures to their bottom line.

Jimena has taught over 4,000 professionals world-wide how to use LinkedIn to grow their business through her 7 week LinkedIn online course. For more information on the results of her students check out the “Case Studies” section of this website.

She is also the author of “Secrets of SEO Marketing: Strategies on How I learned to Get to the Top of Search Engines and How You Can Too”


Jimena is an international speaker and speaks on the topics of marketing and leveraging your network to advance yourself and your career. She is a charismatic and informative speaker who the audience connects with very easily. She has been also mentioned on, and Forbes to name a few.

Jimena is passionate about helping business owners and entrepreneurs be more successful through improving their marketing, which is why besides speaking and consulting she has her marketing agency that provides done for you marketing solutions.

Direct download: CTED_248.mp3
Category:general -- posted at: 12:52pm EDT

Connie Podesta is a legend. She has been speaking and coaching for over 30 years using her background in psychology coupled with her no-nonsense manner, Connie tells it like it is.

This episode began as the five things entrepreneurs should quit doing, but by the time the conversation ended there were seven. In this high spirited interview Connie Podesta tells you to:

1. Quit setting goals.

2. Quit thinking time management matters

3. Quit expecting friends and family to care about your entrepreneurial venture.

4. Quit thinking you deserve to be successful.

5. Quit accepting that yourself as you are.

6. Quit selling what you want (and ask your customers what they want to buy)

7. Quit making excuses.

If you are an entrepreneur, you will probably see a lot of yourself in the areas discussed. Many of the things we hold onto can be the same things that are holding us back.

This episode is a must hear for all business leaders, entrepreneurs, solopreneurs, and anyone with the entrepreneurial spirit.


Direct download: CTED_247.mp3
Category:general -- posted at: 10:34am EDT

What do you want? Thom Singer thinks you have to know the answer to this seemingly simple question if you desire to reach your potential. While you need passion and enthusiasm, those alone will not help you succeed if you are lacking the vision for what success looks like.

Potential does not equal results, and the more Thom studies the gap between potential and results, the more he finds common ground. Regardless of if you are 27 or 57 you can get a fresh start and make things happen, but reaching your dreams will not happen by accident. You must be intentional in making it occur.

After a phone call with an ambitious young man who is seeking his way in the world, Thom decided to record this episode about knowing what you want and going for it. The person he spoke with had made some mistakes along his journey, and it was clear he was letting fear hold him back. But this guy was in his 20s, and needed to understand that mistakes, bad choices, and failure are simply road signs along the path of every entrepreneur.

If you want a fresh start and desire the opportunity to create your own way, you can do it. Anyone can improve their situation, and the only thing Thom knows for sure is 100% of those who do not try (or quit) will never reach their goals.

Get over your past. Accept you have made mistakes (we all have) and own them as part of your education. You do not need and MBA to unlock your potential. You need action and you have to surround yourself with the right people who will ensure you are inspired and encouraged.

What do you want? Answer that and then find a way to get it.

Direct download: CTED_246.mp3
Category:general -- posted at: 1:48pm EDT

In this episode Thom Singer talks about how to maximize your investment in sponsoring a trade show or other event. As "The Conference Catalyst" Thom attends dozens a trade shows a year, and sometimes the hosting association asks him to speak at a special session exclusively for vendors.

Being a vendor at an event with a trade show is an important role. The event could not happen without sponsors, but many attendees forget this and look at the parade of sales professionals as a negative. Over time sales people have given trade shows a bad rap through their actions, and those who maximize the event do so by not trying to sell to everyone, but instead by participating as a peer attendee.

What you do before, during, and after the event (both online and in person) makes a huge difference in your success. When a person looks for shortcuts (like bulk mailing or emails) they do nothing to build a relationship. Connections with other people are made individually and through shared experiences.

If you are going to be sponsoring an event, listen to this episode and choose to make the right choices in how you engage with people.

Direct download: CTED_245.mp3
Category:general -- posted at: 10:55pm EDT


Combine an entrepreneurial thinker, a college professor, a professional speaker and a communication expert, and you get Jill Schiefelbein.

With eight years of business-building, ten years of university teaching, sixteen years of speaking experience and a desire to help businesses reach their goals, Jill is uniquely positioned to help you and your business utilize dynamic communication to accelerate results.

Her first self-owned business, Impromptu Guru, received the 2012 “Rookie of the Year” award and the 2014 “Volunteer of the Year” award from the Gilbert Chamber of Commerce in Gilbert, Arizona—one of CNN/Money Magazine’s most livable cities. She went on to launch a national talk radio show, facilitate training and media coaching for the WNBA’s Phoenix Mercury and the NFL’s Players Networking Event at SuperBowls XLVII and XLVIII, and launched an educational video campaign on public speaking and communication skills that continues to reach thousands of viewers each week around the world.

Prior to Impromptu Guru, Jill worked as the Communication Manager for a national franchise, was a faculty member at Arizona State University, and established a nationally-recognized presence in the online education community, by starting up two major online education offices at the largest university in the country, increasing online tuition revenue by nearly a million dollars in her first eight months. She is still called on by universities and publishers to consult on the digitization of education and effective online communication practices.

She is the author of two books, Business and Professional Communication in the Global Workplace (Cengage-Wadsworth, 2009) and The Athlete’s Media Playbook (Impromptu Guru, 2013), is quoted in multiple articles and book chapters, and is no stranger to the physical and virtual speaking stage.

In August 2014, Jill relocated to New York City to expand her practice and, in November of 2014 launched The Dynamic Communicator. This business combines her three best skills–entrepreneurial thinking, problem solving, and communication–and focuses on helping businesses achieve accelerated results through dynamic communication practices.

A sampling of past and current clients includes Charles Schwab, Safelite Auto Glass, University of Nebraska Online Worldwide, the Global Institute of Sustainability, the WNBA’s Phoenix Mercury, Cengage-Wadsworth, and Progressive Business Publications.

Get her book at

Direct download: CTED_244.mp3
Category:general -- posted at: 12:28pm EDT

Michelle McCullough started her first business when she was 19 and currently runs 3 companies including consulting businesses all over the world. A seasoned speaker and former corporate sales trainer, Michelle teaches success principles and leadership insights that help boost employee engagement and higher performance.

In addition to running her own consulting businesses, Michelle is the managing director for Startup Princess, listed by Forbes as “One of the top 10 resources for Women Entrepreneurs”. She’s worked with top brands like Visa Small Business, UPS Store, AWeber and more. She’s spoken for the Air Force Reserve, Goldman Sachs and, among others. She’s been featured in, in the 40 under 40, Fox TV and has been interviewed for television and radio over 100 times, including Good Morning America and The Today Show. She was recently named in the Top 100 Small Business Influencers with Inc Magazine, Michael Gerber and Grant Cardone. Her own radio show “Make It Happen” has over 1 million downloads.

Michelle's new book, "The Make It Happen Blueprint" launches March 21, 2017. Listen to this episode and then rush to or Barnes & Noble and get your copy of this book that will help you dust off the ideas in your head and make them happen.

Direct download: CTED_243.mp3
Category:general -- posted at: 11:58am EDT

Gordie did not take the smooth route to get where he currently is in life. If there was an easy way or a "how to" book that would enable one to discover him or herself, Gordie definitely did not read it. His journey involved addictions to numerous substances and multiple mental illness diagnoses. From rock bottom, he describes the experience, the emotions, the pain and his journey back to reality. It is now his mission to share his story and inspire millions of young adults.

Using their platform, Rich Legacy, Gordie Bufton, and his partner Bradley Callow, help high-performing families from around the world empower their children in a way that moves them away from self-destructive behaviors.

Having both barely escaped prison and death, they now provide eye-opening insights from the perspective of the child. This approach inspires parents to engage with their children in a way they never dreamed possible.

With a focus on the child's perspective, they deliver live events, workshops, information products, and family consultation to support children and their parents as they navigate the unique challenges not found in other types of families.

Their Five Principles of Family Realignment are rooted in our personal journeys, as well as conversations with thousands of children, parents, and professionals who come from or work with driven-families.

Their mission is to provide the understanding, connection, patterning, empowerment, and balancing needed to ensure a rich and healthy legacy for the families they reach.

What will your legacy be?

Direct download: CTED_242.mp3
Category:general -- posted at: 9:30am EDT

With all the recent changes to LinkedIn, it is important that everyone in business is aware of how to best use this important tool For this episode Thom invited Phil Gerbyshak to talk about the social networking sight and why it is important.

Phil Gerbyshak is a LinkedIn trainer, who teaches sales people and leaders to position themselves as an expert in their niche so they can increase their impact, influence and income. ​Often he does this by connecting their offline expertise to their online expertise and help them write books, do speaking engagements, create information products and white papers, use social media tools (like LinkedIn, Twitter, content marketing and others) more effectively, use internal collaboration tools more effectively, and know when to use what tool for what message.

WHAT HE DOES: Phil trains sales people how to use LinkedIn to get more leads and make more sales. He educates your sales people how to use low cost and free technology to its fullest potential. He works with your leaders to lead more confidently and communicate more effectively across generations. He creates custom training programs, offer coaching and consulting on how you and your organization can see a return on your technology and social selling investment. Phil enables sales people to augment existing sales processes with LinkedIn, Twitter and Facebook social selling micro-tactics that actually work - and teach your sales people how to use technology in more effective ways to communicate with their team!

Want to learn more? Call/text 414-640-7445 or email him at


Direct download: CTED_241.mp3
Category:general -- posted at: 12:00pm EDT