Making Waves at C-Level

This episode is the audio of a webinar that Thom Singer did with Kelly Newsome from ConnectRoot. The topic is a discussion of going from Networking to Sales. Meeting people is great, but we need to get to a point in our business relationships where we are converting our networking activities to the bottom line.

The advice on how important it is to "network" is taught to everyone in business, but people are confused as to what it means. The definition of the word "networking" has come to mean too many different thing in our business communities. Networking should not be a verb (you should not "go networking"), but instead a way of life that impacts all aspects of your business and personal world.

What does networking really mean? It is the creation of long-term and mutually beneficial relationships between two or more people, where those involved find more success through the connections than they would without the connection. Thus networking is not just one-sided or for those times when you are in need of new business.

But building relationships alone is not enough. Knowing people and not actually growing your business is a waste of time.

For the full webinar visit:

Direct download: CTED_208.mp3
Category:general -- posted at: 10:09am EDT

Roger Rickard is a speaker, trainer and consultant that helps businesses, non-profits and associations find their voice in advocacy.

About Roger

Roger has been an advocate for citizen involvement since the age of 13. He was elected to public office as a young man, later served as a legislative staffer for the Pennsylvania State Legislature, and has worked on many local, regional and state campaigns as well as numerous Presidential campaigns.
His work spans a cross-section of local, regional, national and international organizations. In 2011, Roger authored The DMO Advocacy Toolkit for Destination Marketing Association International. In 2013, Voices in Advocacy® built a grassroots meetings industry advocacy platform for the Convention Industry Council called the CIC AdvocacyHub™.

In 2013, Smart Meetings Magazine did a cover story on Roger, entitled Passion & Purpose, Roger Rickard’s Call to Action. Also in 2013, Successful Meetings Magazine named Roger one of the Six People Worth Watching in the Meetings Industry. In 2014, Meetings Focus Magazine named him to their inaugural list of Meetings Trendsetters.

Roger majored in Political Science at Pennsylvania State University and is still a proud Nittany Lion.

His education, experience and enthusiasm enlighten audiences on key issues and relationships that turn passion into action.

Listen to episode 207 of the podcast to hear Roger's entrepreneurial journey and his advice for those who want to join the ranks of entrepreneur.

Direct download: CTED_207.mp3
Category:general -- posted at: 8:38am EDT

If you have ever visited Ann Arbor, Michigan the odds are you have eaten at Zingerman's Deli. This episode is a great interview with Ari Weinzweig, co-founder and founding partner of the company now known as Zingerman's Community of Businesses.

Ari moved to Ann Arbor from his hometown of Chicago to attend the University of Michigan. After graduating with a degree in Russian history, he went to work washing dishes in a local restaurant and soon discovered that he loved the food business. Along with his partner Paul Saginaw, Ari started Zingerman’s Delicatessen in 1982 with a $20,000 bank loan, a staff of two, a small selection of great-tasting specialty foods and a relatively short sandwich menu. Today, Zingerman’s is an Ann Arbor institution—the source of great food and great experiences for over 500,000 visitors every year. Each day the Deli serves up thousands of made-to-order sandwiches with ingredients like corned beef and pastrami, homemade chopped liver and chicken salad. The Deli stocks an array of farmhouse cheeses, smoked fish, salamis, estate-bottled olive oils, vintage vinegars, whole bean coffees, loose leaf teas and much more. Ari and Paul have built Zingerman’s into an organization with a 500+ staff and annual sales approaching $40,000,000 a year.

Ari is involved in many educational activities. He has served as a board member and president of The American Cheese Society and as a board member of the Retail Division of the National Association for the Specialty Food Trade. He is a frequent guest speaker in business classes at the University of Michigan and Eastern Michigan University, as well as at various food and business conferences in this country and abroad including the American Institute of Wine and Food, Oldways Preservation and Exchange Trust, the Gathering of Games, and the NASFT Fancy Food Show.

In 1988 Zingerman’s was instrumental in the founding of Food Gatherers, a perishable food rescue program, and continues to be a major supporter of the organization. Every year Food Gatherers delivers over a million pounds of food to people in need. Ari has also served on the board of The Ark, the longest continuously-operating folk music venue in America. In April of 1995, Ari and Paul received the Jewish Federation of Washtenaw County’s first Humanitarian Award for their community contributions. Ari was recognized as one of the “Who’s Who of Food & Beverage in America” by the 2006 James Beard Foundation. In 2007, Ari and Paul were presented with the Lifetime Achievement Award from Bon Appetit magazine for their work in the food industry.

Ari has written over 250 issues of the Zingerman’s newsletter, and has contributed to such magazines as Fine Cooking, Specialty Foods, Gourmet Retailer, and Food and Wine. He is also the author of several books which can me found at


Direct download: CTED_206.mp3
Category:general -- posted at: 8:09am EDT