Thu, 13 April 2017
Shawna Suckow, CMP, was a million-dollar B2B buyer for over 20 years. In 2008 she founded an association of buyers, which now has over 3,000 members across North America. She began studying buyer behavior in earnest in 2009, and speaking to audiences of salespeople and business owners who were frustrated with the shifting marketplace. Her third book is called Don’t Become Extinct – Join the Sales Evolution, and it’s already a best-seller!
Listen to this episode of "Cool Things Entrepreneurs Do" as Shawna shares her story from corporate meeting planner, to association founder, to professional speaker & sales trainer. She has been both a buyer and seller and believes that the world is changing and most traditional sales professionals could find themselves out of work in the next decade if they do not take notice of how the world is changing.
How customers buy will forever be different and if you are an entrepreneur you need to be morphing how you position yourself and how you show social proof of how good you are and why they should select your product or service. People still do business with those they know, like and trust... but what does that mean in 2017 and beyond? Shawna knows and she share it all in this episode of the podcast.
Direct download: CTED_252.mp3
-- posted at: 1:33pm EDT
Tue, 11 April 2017
Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. As a result, his clients establish brand positioning, avoid commoditization, and increase profit margins and market share.
If you Google DzDon Osmonddz there’s a good chance you may find someone else with a similar name—Donny Osmond, Don’s father. Growing up in an entertainment family, they were often on the move. Don was born in Utah, but he often jokes that he grew up in a suitcase. After moving more than twenty times, he has gained more than his fair share of perspective and a knack for telling and retelling his stories. And of course, growing up as the son of an international entertainment icon provided a ringside seat for the ups and downs of the public life. After a particularly harsh season of media attention toward his family, Don entered into public relations with the misguided goal of becoming "the spin doctor of all spin doctors".
Prior to going into public relations, Don studied at Brigham Young University, earning hisBachelor of Arts in communications. After a season of working as a professional in New York City as well as running his own public relations agency, Don attended the University of California Irvine’s Paul Merage School of Business. While working toward an MBA, Don began pulling together his expertise, and re-launched his company as OzComm Marketing—an interdependent marketing practice.
The marketing philosophy employed at OzComm Marketing stems from Don’s lifetime experience in the entertainment industry, learning the art and strategy of transmedia storytelling. However, OzComm Marketing focuses on business-to-business brands, applying a cross-discipline approach. After years of education and experience, Don now knows that spin is not the answer at all; good marketing requires truth-telling and invitation. In fact, Don believes that authenticity is the only true value proposition that a company can offer. Customers are not looking to be sold a product or service; they are looking to engage with your story through experiences.
Don serves his clients by developing genuine story-based marketing and authentic marketing strategies. OzComm Marketing happily works with both small businesses and large corporations, and offers everything from a first glance evaluation to the execution of complex campaigns. Outside of his client work, Don is a sought-after speaker and writer. In both mediums, He waves the banner of authenticity, presenting his guiding philosophies to those looking to develop their brand or establish a leadership position.
Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. He’s also a scuba-certified, professional bobsledder, though he has yet to use both skills simultaneously. He’s not ashamed to admit that he loves Legos and occasionally
goes by "The Donfather".
While he steers clear of the entertainment industry these days, he’s played the drums for more than twenty years—he does come from a musical family and live in the live music capital of the world, after all. Looking to connect? Find him on LinkedIn or Twitter [link these].He’ll be glad you did
Direct download: CTED_251.mp3
-- posted at: 8:32am EDT
Thu, 6 April 2017
Milestones are important in your entrepreneurial journey. Humans like to achieve success and getting to new levels is a way to show you are making progress.
This is episode 250 of the "Cool Things Entrepreneurs Do Podcast".. and Thom Singer celebrates the history of the show and the success that it has brought his way over the last two and half years.
He also highlights other milestones that he hit this week, including 25 years of marriage and 8 years of working for himself.
In a world where many married couples get divorced (marriage is hard), he and his wife have made it this far. It is not always easy to live with another person, raise kids, and start a business. But he says his wife still likes him most days, and that is a good thing.
And eight years as a solopreneur is an important milestone. April 1, 2009 Thom was laid off in the recession, and there were no jobs available. He decided that day to make the jump to being his own boss. Again, not easy, but he has cleared another year and sees that as something worth celebrating.
Everyone has the potential to achieve great things . We can all do more. But too many people never try or quit too early. Thus milestones matter.
Direct download: CTED_250.mp3
-- posted at: 4:45pm EDT
Tue, 4 April 2017
After working in the addiction field for over 15 years both as a counselor
and pharmaceutical representative, Megan Peterson knew there could be
a better way that patients could get help. She took action and started 2nd
Chance Counseling Service
She believes that patients deserve that 2nd, 3rd, 10th, etc, chance. As
long as you are willing to put in the work she will be there to help. Certain
times in life, we may need professional counseling, why be limited by our
schedules, work, family commitments, and the list goes on.
Megan provides an easy solution that is just as cost efficient as current
counseling solutions and provides more flexibility, easy use, and offers
more choices for patients. She truly believes the Telemedicine platform
fits in with the future of treatment and is here to stay!
Direct download: CTED_249.mp3
-- posted at: 10:56am EDT
Thu, 30 March 2017
Jimena Cortes is a marketing consultant specializing in Search Engine Marketing and LinkedIn lead generation, published author, international speaker and entrepreneur who is the founder of Wizard Media and Linked Blueprint.
Wizard Media was founded in 2012 and helps businesses leverage search engines and LinkedIn to get more clients. Jimena’s clients on average get an ROI of 300% or more on their marketing campaigns and add an additional 6 figures to their bottom line.
Jimena has taught over 4,000 professionals world-wide how to use LinkedIn to grow their business through her 7 week LinkedIn online course. For more information on the results of her students check out the “Case Studies” section of this website.
She is also the author of “Secrets of SEO Marketing: Strategies on How I learned to Get to the Top of Search Engines and How You Can Too”
Jimena is an international speaker and speaks on the topics of marketing and leveraging your network to advance yourself and your career. She is a charismatic and informative speaker who the audience connects with very easily. She has been also mentioned on Inc.com, Entrepreneur.com and Forbes to name a few.
Jimena is passionate about helping business owners and entrepreneurs be more successful through improving their marketing, which is why besides speaking and consulting she has her marketing agency that provides done for you marketing solutions.
Direct download: CTED_248.mp3
-- posted at: 12:52pm EDT
Tue, 28 March 2017
Connie Podesta is a legend. She has been speaking and coaching for over 30 years using her background in psychology coupled with her no-nonsense manner, Connie tells it like it is.
This episode began as the five things entrepreneurs should quit doing, but by the time the conversation ended there were seven. In this high spirited interview Connie Podesta tells you to:
1. Quit setting goals.
2. Quit thinking time management matters
3. Quit expecting friends and family to care about your entrepreneurial venture.
4. Quit thinking you deserve to be successful.
5. Quit accepting that yourself as you are.
6. Quit selling what you want (and ask your customers what they want to buy)
7. Quit making excuses.
If you are an entrepreneur, you will probably see a lot of yourself in the areas discussed. Many of the things we hold onto can be the same things that are holding us back.
This episode is a must hear for all business leaders, entrepreneurs, solopreneurs, and anyone with the entrepreneurial spirit.
Direct download: CTED_247.mp3
-- posted at: 10:34am EDT
Thu, 23 March 2017
What do you want? Thom Singer thinks you have to know the answer to this seemingly simple question if you desire to reach your potential. While you need passion and enthusiasm, those alone will not help you succeed if you are lacking the vision for what success looks like.
Potential does not equal results, and the more Thom studies the gap between potential and results, the more he finds common ground. Regardless of if you are 27 or 57 you can get a fresh start and make things happen, but reaching your dreams will not happen by accident. You must be intentional in making it occur.
After a phone call with an ambitious young man who is seeking his way in the world, Thom decided to record this episode about knowing what you want and going for it. The person he spoke with had made some mistakes along his journey, and it was clear he was letting fear hold him back. But this guy was in his 20s, and needed to understand that mistakes, bad choices, and failure are simply road signs along the path of every entrepreneur.
If you want a fresh start and desire the opportunity to create your own way, you can do it. Anyone can improve their situation, and the only thing Thom knows for sure is 100% of those who do not try (or quit) will never reach their goals.
Get over your past. Accept you have made mistakes (we all have) and own them as part of your education. You do not need and MBA to unlock your potential. You need action and you have to surround yourself with the right people who will ensure you are inspired and encouraged.
What do you want? Answer that and then find a way to get it.
Direct download: CTED_246.mp3
-- posted at: 1:48pm EDT
Thu, 16 March 2017
In this episode Thom Singer talks about how to maximize your investment in sponsoring a trade show or other event. As "The Conference Catalyst" Thom attends dozens a trade shows a year, and sometimes the hosting association asks him to speak at a special session exclusively for vendors.
Being a vendor at an event with a trade show is an important role. The event could not happen without sponsors, but many attendees forget this and look at the parade of sales professionals as a negative. Over time sales people have given trade shows a bad rap through their actions, and those who maximize the event do so by not trying to sell to everyone, but instead by participating as a peer attendee.
What you do before, during, and after the event (both online and in person) makes a huge difference in your success. When a person looks for shortcuts (like bulk mailing or emails) they do nothing to build a relationship. Connections with other people are made individually and through shared experiences.
If you are going to be sponsoring an event, listen to this episode and choose to make the right choices in how you engage with people.
Direct download: CTED_245.mp3
-- posted at: 10:55pm EDT
Tue, 14 March 2017
Jill Schiefelbein is: ENTHUSIASTIC. DRIVEN. PASSIONATE. CREATIVE. SHARP. DYNAMIC.
Combine an entrepreneurial thinker, a college professor, a professional speaker and a communication expert, and you get Jill Schiefelbein.
With eight years of business-building, ten years of university teaching, sixteen years of speaking experience and a desire to help businesses reach their goals, Jill is uniquely positioned to help you and your business utilize dynamic communication to accelerate results.
Her first self-owned business, Impromptu Guru, received the 2012 “Rookie of the Year” award and the 2014 “Volunteer of the Year” award from the Gilbert Chamber of Commerce in Gilbert, Arizona—one of CNN/Money Magazine’s most livable cities. She went on to launch a national talk radio show, facilitate training and media coaching for the WNBA’s Phoenix Mercury and the NFL’s Players Networking Event at SuperBowls XLVII and XLVIII, and launched an educational video campaign on public speaking and communication skills that continues to reach thousands of viewers each week around the world.
Prior to Impromptu Guru, Jill worked as the Communication Manager for a national franchise, was a faculty member at Arizona State University, and established a nationally-recognized presence in the online education community, by starting up two major online education offices at the largest university in the country, increasing online tuition revenue by nearly a million dollars in her first eight months. She is still called on by universities and publishers to consult on the digitization of education and effective online communication practices.
She is the author of two books, Business and Professional Communication in the Global Workplace (Cengage-Wadsworth, 2009) and The Athlete’s Media Playbook (Impromptu Guru, 2013), is quoted in multiple articles and book chapters, and is no stranger to the physical and virtual speaking stage.
In August 2014, Jill relocated to New York City to expand her practice and, in November of 2014 launched The Dynamic Communicator. This business combines her three best skills–entrepreneurial thinking, problem solving, and communication–and focuses on helping businesses achieve accelerated results through dynamic communication practices.
A sampling of past and current clients includes Charles Schwab, Safelite Auto Glass, University of Nebraska Online Worldwide, the Global Institute of Sustainability, the WNBA’s Phoenix Mercury, Cengage-Wadsworth, and Progressive Business Publications.
Get her book at http://www.dynamiccommunicationbook.com
Direct download: CTED_244.mp3
-- posted at: 12:28pm EDT
Thu, 9 March 2017
Michelle McCullough started her first business when she was 19 and currently runs 3 companies including consulting businesses all over the world. A seasoned speaker and former corporate sales trainer, Michelle teaches success principles and leadership insights that help boost employee engagement and higher performance.
In addition to running her own consulting businesses, Michelle is the managing director for Startup Princess, listed by Forbes as “One of the top 10 resources for Women Entrepreneurs”. She’s worked with top brands like Visa Small Business, UPS Store, AWeber and more. She’s spoken for the Air Force Reserve, Goldman Sachs and Ancestry.com, among others. She’s been featured in entrepreneur.com, in the 40 under 40, Fox TV and has been interviewed for television and radio over 100 times, including Good Morning America and The Today Show. She was recently named in the Top 100 Small Business Influencers with Inc Magazine, Michael Gerber and Grant Cardone. Her own radio show “Make It Happen” has over 1 million downloads.
Michelle's new book, "The Make It Happen Blueprint" launches March 21, 2017. Listen to this episode and then rush to Amazon.com or Barnes & Noble and get your copy of this book that will help you dust off the ideas in your head and make them happen.
Direct download: CTED_243.mp3
-- posted at: 11:58am EDT