Cool Things Entrepreneurs Do

After speaking at the United Nations twice in the past 12 months -- and as a contributor to the Wall Street Journal, Forbes and Inc.

Magazine -- Adele Cehrs has interviewed the majority of Chief Marketing Officers of Fortune 500 companies. 

She's media trained the CEO of Lockheed Martin, the actual father of the Internet, and the owner of the Washington Nationals baseball team.

As the CEO of Epic, she was recognized as a "Business Wonder Woman" and her agency is ranked as a Top 25 firm by the Washington Business Journal.

She also wrote a critically acclaimed book called SPIKE Your Brand ROI, which explains how to understand perfect timing for your brand.

Check out this episode of “Cool Things Entrepreneurs Do” and hear this deeply profound conversation about Entrepreneurs and Public Relations.

Epic: A Real-Time Marketing Agency


Direct download: CTED_391.mp3
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Pierre Abushacra shares his story of entrepreneurship from immigrant to banker to CEO of Firehook Bakery. 

He was born in Beirut Lebanon where he lived until the age of 7 when, in 1974, he moved to Greece with his family to escape the civil war in Lebanon. 

In 1984, at the age of 17, his mother’s experience as a Lebanese pastry chef allowed the family to immigrate to the US and become US citizens. 

Pierre graduated from George Washington University’s School of Business with a major in Finance in 1988 after which he worked in Washington DC in private banking for 4 years. 

In 1992, Pierre founded Firehook Bakery with 2 partners. Firehook started as a sourdough bread bakery and café in Old Town Alexandria. Firehook currently operates a wholesale bakery and 8 company owned and operated cafes in the Washington DC metro area. 

In 2012, Firehook launched a packaged goods line of baked crackers distributed nationally to conventional supermarkets and natural food stores.

Check out episoe #390 of Cool Things Entrepreneurs Do to hear his journey.

#cpg #bakery #firehook

Direct download: CTED_390.mp3
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Brent Hayden is a former international swimmer from Canada. Hayden was a bronze medal winner in the 100m freestyle at the 2012 Summer Olympics in London. He was co-World Champion in the same event in 2007 with Filippo Magnini of Italy. By winning the 100m, Hayden became the first Canadian in 21 years to win a gold medal at the World Aquatic Championships. He was also the first Canadian to appear in the 100m final at the Olympics since Dick Pound at the 1960 Summer Olympics and the first Canadian to win an Olympic medal in the 100m. Hayden adds a further 3 silver and 1 bronze medal to his World Championship totals. He is the current reigning Commonwealth Games champion in both the 50m and 100m freestyle events. In addition, Hayden is currently the Canadian record holder in the 200m, 100m and 50m freestyle in both the short-course and long-course. He is also a former World Record Holder in the 4×100m medley relay, and the 4×200m freestyle relay. 
Brent continues to live in Vancouver with his wife Nadina Zarifeh helping her pursue her music career. She signed with Nettwerk Records and released her debut album “In The Now” in 2012. Together, they have launched “Brent Hayden Swim Camps” and continue to coach privately together. They ar also the founders of an athletic clothing brand, Astra Athletica. Brent has also come off of two successful solo art exhibitions for his photography, the first titled “Nothing Witty” at the Mission Arts Centre in his hometown, and the second at the Cassera – Foot Of Main Gallery in Vancouver.
In this episode of Cool Things Entrepreneurs Do he shares the similarities in the efforts to win as an athlete and to win in business.  We cover a lot of ground about his newest venture, Astera Athletica. Astra Athletica is emerging as the premier performance and athletic lifestyle brand for the never stop active person. When you wear Astra Athletica, you are joining a community of individuals who never let a challenge stand in their way. 
"My greatest successes came from overcoming my greatest challenges." -Brent Hayden, OLY 
Direct download: CTED_389.mp3
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John Launius, Executive Vice President of Vidzu Media, is a senior executive, proven business development leader, trainer, and media communications professional with 20+ years experience producing powerful teams and business triumphs across government, education, and in all forms of media.
Check out episode 388 of "Cool Things Entrepreneurs Do"  and hear his story and advice.
Direct download: CTED_388.mp3
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New Book: "Frankly Speaking... Insider Advice (Most) Meeting Planners Won't Share With Speakers" by Maralynn Adams, Bonni Scepkowski, Tracey Smith and Shawna Suckow.

Within the pages of this book, you’ll find the combined wisdom of over 600 years (more or less) of meeting planning expertise, all aimed at helping you book more business as a speaker. These four of co-authors sat down and had a very candid conversation on fifteen different official topics (and many unofficial ones...) to help speakers of all experience levels navigate their prospecting and relationship-building with planners. Their goal is to give a rare peek inside the planner’s brain (it can get scary in there, but they’ve got your back!). Be more findable, likeable, memorable, and bookable!

Check out Episode 387 of "Cool Things Entrepreneurs Do" and hear from one of the co-authors, Shawna Suckow (previously on episode 252). Shawna had over 20 years experience as a meeting planner before making the transition to being a speaker. Even with two decades of experiences, she made mistakes and misunderstood what the meeting business wants and needs from speakers. 

Check out this interview and learn more about how to get paid to speak and build a positive reputation with meeting professionals.

Learn more about Shawna -

Buy the book on Amazon.

Direct download: CTED_387.mp3
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Sania Khiljee is a serial entrepreneur as well as social media expert. She owns Losers to Legends, which is a social media education and consulting company. Losers to Legends started as a motivational movement on social media and has grown over 1.4 million followers. Now, Sania helps entrepreneurs start and grow their business through social media with books, video training, and group coaching at

She also is the co-owner of a private preschool Kids R Kids in Katy, TX and is the founder of a subscription box called Bumble Brain Box, which she sold in 2017.

When she’s not blogging or running businesses, Sania loves to spend time with her husband and 2 cats and travel the world.

Direct download: CTED_386.mp3
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Rachel Ritlop is the founder of The Confused Millennial, a lifestyle blog and podcast sharing personal experience and advice to help other confused millennials embrace more of who they are while navigating this whole "#adulting" thing. The blog and podcast cover topics like careers, entrepreneurship, finance, the home, relationships, spirituality and more. After earning her Master's Degree in Counseling, and landing her "dream job" she found herself feeling completely miserable with no work-life balance. She was so miserable in fact, that she found herself fired not once, but twice in a matter of a month - not because she couldn't do her job, but because she was so miserable to be around. Queue a quarter-life crisis and some serious soul searching. Rachel decided to get in touch with her passions and moved forward by redefining what success means to her and started creating content to help millennials discover their life path. She also works one-on-one with clients to create their own blog or business that they can turn into a fulfilling and sustainable career. Her expertise has been seen on Forbes as a contributing writer, Fast Company, Brit + Co, Dailyworth, and more.

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Kyle Gray is an entrepreneur and bestselling author who helps startups and small businesses grow with storytelling and content marketing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.
Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School.
Direct download: CTED_384.mp3
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Raw Milk Cheese. Alan Glustoff does not think everything has to be pasteurized. This is not just about cheese, but about following your dreams. 

Check out episode 383 of "Cool Things Entrepreneurs Do" and learn about the story of 5 Spoke Creamery. 

Growing up in the Midwest, Alan learned to ride a two wheeler on an uncle’s old balloon tire bike that was way too big for him. He still remembers the people who were there, the surroundings and the smells of Spring in the air. He wasn’t afraid of falling; he was too busy taking it all in. Alan has always considered bicycling thebest way to really see what’s around him and be in the experience, rather than racing through it.

That’s also how he views cheese making – you need to be able to see what’s going on, which means only working with small batches where you can react to what’s happening in front of you.You also need to start with superior quality raw milk from your own grass-fed cows.

At 5 Spoke Creamery, they embrace the attitude that every turn in the road offers interesting possibilities and salute their willingness to approach life as a journey, one turn at a time. Alan calls this the “Art of Possibilities”.

Believing in possibilities was key to allowing the company to follow Alan’s passion to make superior tasting, small batch raw milk cheeses (that happen to be kosher), let alone thinking it possible to buy and restore a 100 year old dairy farm and build a cheese making operation from the ground up.

Finally, the company's name reflects the belief that like riding a bike, balance is the key to a healthy lifestyle; that it is possible to enjoy fine, artisanal cheeses if it’s balanced with physical activity. 

This is a great interview with someone who bought a farm and started a cheese business in the last decade, while most farms are going away. Zig when others Zag.

Direct download: CTED_383.mp3
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Alex Blackburn was born and raised in Austin, Texas.  As such, it was only natural for him to attend the University of Texas, the school that he followed from his earliest days.  Now a graduate of Texas, he works in his family’s real estate business – a field his family has been in for a long time in Austin, so the entrepreneurship Apple does not fall far from the tree.  
Working with family has also allowed Alex to begin pursuing his entrepreneurship goals, and with that, he has been able to launch his first company – American Duke Apparel Co., a 100% USA made company that began as a class project while he was still at Texas.  Alex is working hard to establish American Duke as the next great lifestyle brand, attending vendor shows during weekends and visiting potential wholesalers on lunchbreaks.  
Ultimately, Alex hopes to be a serial entrepreneur.  He does not intend to be a start ‘em up and sell ‘em type of entrepreneur, but has lofty goals of owning multiple companies that he will be able to grow alongside like minded entrepreneurs and fortify with great teams.  Alex makes sure that he saves plenty of time to enjoy life still as well, staying involved with his family and friends through adventures, local culinary escapades, a fair (but never enough) amount of traveling, and always keeps his eye open for the next opportunity, be that an adventure of business or life.
Direct download: CTED_382.mp3
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