Growing up an engineering student in India, Rohan Kale made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job and disillusioned with the way things worked. So - to distract himself - he hung out with some people he really shouldn’t have… who were obsessed with betting.
He lost a lot of money. €25,000+, to be exact.
Luckily, he had the support of incredible family and friends who never gave up on him and who helped him get back on his feet. Anyone who’s been through this kind of thing always says ‘I don’t know where I’d be without them’ - well, he knows where he would be (and it is not a good place).
But even though they helped him get out of debt, he didn’t come out without a scratch. Getting into so much debt when you’re still just maturing, and in so short a time (this all happened over 6-8 months) leaves you mentally and physically drained. He needed to heal. He needed a fresh start.
He decided to go for one final gamble. -- He took out an education loan and traveled 6,700km to Germany to pursue his MBA and forge a career, away from home and all his old temptations.
His had work paid off. He got a job in Daimler’s Sales and Marketing Department, and within a short amount of time he was able to pay off all his debts - including his education loan, and the money given to his by my parents.
But the biggest difference was that inside, he was a totally new person. Rohan had realized that if you put your mind and your grit to a plan, live consciously and take responsibility for everything in your life, success is automatically yours (comforting, huh?).
He spent three years at Daimler before the realization crept upon him that it was time, once again, to move on. Rohan Kale wasn’t meant for a 9-5 desk job - it was simply a transition period.
He desired make a direct difference in people’s lives, by working with their businesses.
(And enjoy the freedom and flexible working hours of being an entrepreneur, of course.)
At this time video was booming in every marketing sector.
He began to explore different possibilities - and it wasn’t long before he realized there was a gap in the market for professional-looking animations that could solve every problem from explaining how to use a piece of software to telling a brand’s story.
Not only that, but there were others who were wondering the same thing, and today those awesome professionals he know - sound designers, video editors, artists and animators - are all part of his my team.
Together they help global brands across industries like software, financial services, web development, app companies, non-profits, retail and more to present their brand stories in a way that resonates with their target audience - and entertains as well as informs.
According to CISCO, consumer internet video traffic will go up to 80% by 2019, compared to 64% in 2014.
What does that tell you?
A VIDEO MARKETING STRATEGY FOR ANY BUSINESS IS A MUST FOR IT'S SURVIVAL.
At his agency that shares his name, Rohan Kale, they want to be trusted storytelling partners. They connect you with your audience in a more meaningful, provocative and entertaining way than ever - without breaking the bank.
They believe in story.
To date they have served hundreds of businesses all over the world. Animated millions of frames. Produced thousands of scripts - and they are just getting started.